At crucial moments a skilled manager can stand up and turn the mood around. In front of his department, division or the whole company. Or in front of investors, shareholders and other stakeholders. He can use the same skills at informal occasions when making a speech, at sponsor events or when thanking a large audience. There are rules which make all the difference. What rules make you into a successful spokesman? What are the requirements of different occasions?

• duration: four hours
• methods:
  - theory
  - (video) practice and examples
  - feedback on next speech
• materials: reader and video materials