Texts can be very clear, convincing and motivating. Clear and motivating e-mails, letters or memos can make a lot of difference. The writing process, however,  is difficult and complicated. How to write texts which result in proper action, knowledge or attitudes?

• duration: six hours
• methods:
  - theory
  - writing texts within a PR case
  - Writing Improvement Plan (WIP)
  - feedback on texts afterwards
• materials: reader and WIP